Nicorette White Ice™ Mint

All stop smoking gums have been offering the same thing for years. There is nothing new that excites me and makes me want to try them. Initially I’m going to try and quit cold turkey, or I might purchase Nicorette over other brands based on the reputation, but I may switch to private label to save money.

Leverage rich media functionality to create a deeper/relevant, rich consumer experience and reinforce equity positioning. Call-to-action drives audience to get a coupon offer while the key message is focused on efficacy and the whitening benefit.