For over a decade in marketing and advertising as a creative/art director, I’ve experienced various types of challenges and learned how to help brands connect with people through unique visual storytelling.
Taking a big leap of faith
I began my career as a traditional graphic designer in Seoul, Korea, where I was born and raised. Working mostly for clients in fashion industry, I worked on many photo and video shoots which I had the most fun.
Along with time-honored fundamentals, I make a constant effort to break out of established patterns and to present fresh aspects. Throughout my career, I’ve developed keen ability to see the big picture and to build it up with strategic thinking, creative concepting, and effective pitching. An added value that I can offer is the experience of building and managing a creative team still with a strong hands-on approach.
Some of the highlights are playing a key role in winning a few multi-million $ businesses, like Audi and Pfizer, working for the USA TODAY re-branding and marketing, leading major digital campaigns for MasterCard Travel.
Keep it simple. Make it count.
It’s not some cheesy campaign slogan or anything, but it’s been my philosophy for quite a while. This applies to many different parts in such a positive way because I believe everything is personal after all.
When it comes to everyday tasks, when it’s personal, there’s an emotion, where there’s an emotion, there’s a market or opportunity to take on, and when a message is personal, it leads to an emotional connection with the audience.
When I’m to manage my staff, it doesn’t matter how many, I make sure things are more personal by giving them a certain ownership and clear accountability. When it’s personal, you want to own it, when you own something, you start caring, when you care, you get to enjoy the process more, when you do, there's usually a better chance for a better result.