“It’s important to know where to look.”

Health coverage is an important topic that isn't always easy to tackle. With this series of lighthearted and playful depictions, it isn't so boring anymore.

Such a smart and savvy approach that derives something positive from the negative perception. Along with the other campaign materials across all traditional channels, this series of display ADs was created to drive people to the website that helps fill in some of the details around specific types of health coverage and costs, so that people can make more informed and tailored decisions.