01. TWC Triple Play
Three great services all for one low price on one simple bill
Focused on Price/Value and competitive differentiation. The campaign leads with the money-saving aspect of the Bundle, supported by key product call-outs for each.
Tasked to win over a customer who understands the products, but needs a reason to switch from their current provider: TWC is a better product at a better value.
These are to convey a solid set of reasons that customers should switch to get all of their services from TWC, by highlighting each of the three products features and benefits.
02. TWC On Demand
To develop a brand-consistent Holiday platform that drives customer commitment by:
- Reinforcing the Power of You
- Highlighting the value of TWC’s HD offering, including HD Sports, HD Movies On Demand, and Exclusive HD Start-over
Promotion shows how HD offerings give customers control over connections with entertainment during the holiday season.
03. HD TV, DVR, and High Speed Internet Service
In-House Self-promo Banner
The consumer mindset has changed. Economic anxiety is causing many consumers to re-evaluate their beliefs, priorities, & behaviors. Additionally, the competitive landscape has blurred.
In order to insulate the subscriber base from these changes, creative should build upon the message that TWC is here for you.
04. New Road Runner Web Browser Toolbar
By motivating its portal users to download a branded toolbar, it is to increase its search query volume and earn additional search revenue. Current RR.com portal users, including the following two segments:
- Budget Bundlers: Homeowners who see technology as a service or time-saver rather than a “pastime”
- Silver Surfers: Affluent, middle-aged subscribers who value control over technology and have high expectations from providers