About

Taking a big leap of faith

I began my career as a traditional graphic designer in the hustling-bustling city of Seoul where I was born and raised. Working mostly for clients in the fashion industry, I worked on many photo and video shoots which I had the most fun.

Along with time-honored fundamentals, I make a constant effort to break out of established patterns and to present fresh aspects. Throughout my career, I’ve developed a keen ability to see the big picture and to build it up with strategic thinking, creative concepting, and effective pitching. An added value that I can offer is the experience of building and managing a creative team still with a strong hands-on approach.

Some of the highlights are playing a key role in winning a few multi-million $ businesses, like Audi and Pfizer, working for the USA TODAY re-branding and marketing, leading major digital campaigns for MasterCard Travel.

Keeping things a lil’ more personal

It’s not some cheesy campaign slogan or anything, but it’s been my philosophy for quite a while. It applies to many different parts in such a positive way because I believe everything is personal after all.

When it’s personal, there’s an emotion,
when there’s an emotion, there’s an opportunity to leverage,
and when the message is empathetic,
it leads to an emotional connection with the audience. 

When it’s personal, you want to own it,
when you own, you start caring about it,
when you care, you get to do your best,
when you do, you end up with a worthwhile result.

To make it all happen, I promote partnership by sharing ownership that comes with clear accountability. Alignment and autonomy, it's quite simple as that.