My USA 30 Years from Today

The Gannett Company gathers employees, friends, and family at the National Portrait Gallery in DC. With the theme of “My USA 30 Years from Today”, it is also to be the unveiling of a major rebranding of both the USA TODAY itself and the products across all channels including newspaper, website and mobile apps.

The whole rebranding effort was kept a secret even internally but as the anniversary came closer, the employees were gradually brought together and became a part of the wave. It’s all reflected on these promotional materials.