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“Who is ahead in the latest Swing States Poll?”

As USA TODAY reveals a major rebranding across all communication channels in conjunction with the publication's 30th anniversary, a multi-faceted campaign kick starts to ignite the excitement and buzz around it.

The focus is on People being at the center of the news, joining the conversation, and interacting with it, almost like the anthem of social networking hype(?#$!^), but it makes a perfect sense because news is now more dynamic than ever. This particular rich media AD series raked up, on average, four times higher response rate than others on the MSN homepage.

Rich Media Display AD
Art Direction

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